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But women were often the primary purchasers of goods,
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so their actions were central on this front.
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They had to be appealed to,
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they had to be included,
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so non-importation
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politicized the daily activities of women as well as men,
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spreading feelings of community-level patriotism with people
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joined in a joint political effort to defend their rights.
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So you have people who are sort of joined
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in this effort of patriotic austerity;
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they're all sort of joining
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in a willingness to sacrifice luxuries for a worthy cause.