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When threatened, chimpanzees--
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their hair stands up on end
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and that makes them look bigger
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to fool others to thinking they're more dangerous
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than they are.
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There's an angler fish at the bottom of the ocean
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that has a rod sticking up from the top of its head
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with a lure to capture other fish
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to fool them in thinking that this is something edible
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and then to themselves be devoured.
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But humans, primates in general but particularly humans,
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are masters of deception.