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And a large part of social psychology
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concerns the way in which we present ourselves
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to other people so as to make the maximally positive impression
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even when that impression isn't true.
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At the same time,though,
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we've also evolved very good lie detection mechanisms.
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So not only is there evolutionary pressure for me
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to lie to you,
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for me to persuade you for instance, that if we're going to have a conflict-
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if you are threatening me
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"Don't threaten me, I am not the sort of man you could screw around with"
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But there's evolutionary pressure for you to look