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So, the claim about a phobia is
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that there's a bad association between, say dog and fear,
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or between airplanes or snakes and some bad response.
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So, what they do is what's called, "Systematic desensitization,"
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which is they expose you to what causes you the fear
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but they relax you at the same time
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so you replace the aversive classical conditioned fear
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with something more positive.
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Traditionally, they used to teach people relaxation exercises
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but that proves too difficult.
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So nowadays they just pump you full of some drug
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to get you really happy