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So one of the things you want to do is—
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The pig is going to do some things you like
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and some things you don't like.
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And so what you want to do,
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basically drawing upon the law of effect,
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is reinforce the pig for doing good things.
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Suppose you want the pig to walk forward.
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So, you reinforce the pig for walking forward
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and you punish the pig for walking backward.
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And if you do that over the fullness of time,
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your reinforcement and punishment
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will give rise to a pig who walks forward.