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to humans and to human behavior.
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So for an example,
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he argued that the prison system needs to be reformed
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because instead of focusing on notions of justice and retribution
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what we should do is focus instead on
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questions of reinforcing good behaviors and punishing bad ones.
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He argued for the notions
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of operant conditioning
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to be extended to everyday life
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and argued that
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people's lives would become fuller and more satisfying
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if they were controlled in a properly behaviorist way.