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two firms competing with one another in prices
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can have a Prisoners' Dilemma aspect about it.
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Why? Because no matter how the other firm, your competitor, prices
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you might have an incentive to undercut them.
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If both firms behave that way,
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prices will get driven down towards marginal cost
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and industry profits will suffer.
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In the first case, if everyone shirks
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you end up with a bad product.
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In the second case, if both firms undercut each other,
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you end up with low prices,
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that's actually good for consumers but bad for firms.