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that you think that they are at playing games and so on.
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This level of knowledge, these layers of knowledge,
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lead to very different play in the game.
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And to make this more concrete,
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if a firm is competing against a competitor it can be pretty sure,
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that competitor is a pretty sophisticated game player
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and knows that the firm is itself.
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If a firm is competing against a customer
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let's say for a non-prime loan
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perhaps that assumption is not quite so safe.
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It matters in how we take games through to the real world,
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and we're going to see more of this as the term progresses.