-
But how can you be opening your cupcake window right now?
-
- It's 2:00 A.M. - Our hours are 2:00 to 4:00.
-
We're targeting the "post bars" demographic.
-
Drunk Williamsburg guys.
-
That's my target when I'm by myself
-
And now my target at the new shop.
-
Funny how sometimes things just work out right.
-
We have no big expectations about the opening tonight.
-
It's a soft opening.
-
What's the difference between a soft one and a hard one?
-
You want me to show him?
-
Thanks, but we're cool.