-
and as a consequence,
-
the number of options available today in a supermarket
-
or a convenience store is way, way higher then it used to be.
-
You think of things like this:
-
a restaurant like the Cheesecake Factory with an enormous menu,
-
or you go to a diner they have enormous menus.
-
Anyplace you go it's really--if you go to a restaurant
-
and they had like six choices you'd think you were getting gypped
-
and there was something wrong with this place
-
because they don't have enough choices.
-
Then of course, you've got the variety in places like this,
-
it's happening around the world where you have many,