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Well, it could stimulate hunger so people just want to eat more.
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It could stimulate satiety or suppress satiety,
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either one depending on whether you eat more or less.
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It could affect the sensory--how you perceive food,
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so if you get a certain amount of pleasure from food x,
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pizza let's say, or a donut, or ice cream
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or whatever it happens to be
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under non-stress conditions,
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the one hypothesis is that if you're stressed, your physiology changes
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so you derive more pleasure from those foods.
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It could be that the foods have a whole different biological effect
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than what I just mentioned,