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and Harper Brothers sent the page proofs
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out to various writers for blurbs
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and also sent it to the Book of the Month Club
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Editorial Board.
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The Book of the Month Club
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was a mail-order book club that started in 1926,
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and it became an incredibly
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powerful engine for selling books,
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just as Oprah's Book Club is today.
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In 1926, it had about 4700 members.
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Just three years later it had 110,000 members:
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110,000 subscribers in 1929.