来自《耶鲁大学开放课程：心理学导论 第16集 第16集》

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  is the idea that what you do makes sense.
  是自认为自己所做的是合理的
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  And this is one of the more interesting sub domains of social psychology.
  这在社会心理学中是个更加有趣的分支领域
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  The idea was developed by the social psychologist Leon Festinger
  这个思想是由利昂·费斯汀格提出的
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  and it's called "Cognitive Dissonance Theory."
  叫做认知失调理论
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  And what Festinger was interested in was the idea that
  费斯汀格感兴趣的是
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  what happens when people experience an inconsistency in their heads.
  当人们思想矛盾时 会怎么办
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  And he claimed it causes an unpleasant emotional state,
  他认为这会引起不愉快的情绪状态
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  what he described as "Dissonance."
  称为 失调
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  And he argued that we act so as to reduce dissonance.
  他认为我们会采取行动减少失调
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  When there's a contradiction in our heads
  当我们思想矛盾时
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  we're not happy and will take steps to make the contradiction go away.
  我们会不开心 并采取行动 消除矛盾
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  This all sounds very general but there are some striking demonstrations
  这听起来很普通 但这里给出了惊人的例证