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When paid a dollar they said, "Well, I don't want to be a donkey.
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I don't want to be some guy who does this boring thing for a dollar.
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It wasn't that bad really, it was kind of interesting, I learnt a lot,"
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to justify what they did. This has a lot of real world implications.
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Festinger did a wonderful study with people-- a group of people,
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and he wrote this up in a book called When Prophesy Fails,
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who were convinced that the world was going to end
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so they went on a mountain and they waited for the world to end.
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They had a certain time and date when the world was going to end.
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He hung out with them and then the time passed and the world didn't end.
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What people then said, and this is what he was interested in--;
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So, people's predictions were totally proven wrong and they left their families,