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they cause them pain,
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they cause them various forms of torture and unpleasantness.
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Why? Well, because it's very successful at getting somebody to like the group.
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If I join a fraternity-- it is also by the way illegal
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so, but if I were to join a fraternity and they say,
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"Welcome to the fraternity, Dr. Bloom. Here. Have a mint,"
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and then we have a good time and everything.
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I'm thinking "Okay, sounds like a fun idea."
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But if I join a fraternity and they pour cow poop on my head
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and make me stand in the rain for a month wearing pantyhose
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while they throw rocks at me I then think-- after it I think
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"God, I went through a lot of stuff to get into this fraternity.