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we talked about it when we talked about sexual attractiveness.
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We like people who are honest, who are kind, who are smart, who are funny,
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but study after study finds more fundamental processes
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are also at work and here is a list of three of them.
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One is proximity. We tend to like people who we're close to physically,
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who we are physically and spatially close to, who we spend a lot of time with.
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In one study they looked at a housing project in Manhattan
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and they asked people where their best friend was and 90% of them said,
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"My best friend is in the same building as me,"
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and 50% of them says the same floor.
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Ask yourself who is your best friend at Yale.
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For how many of you is it somebody in your same college?