but really from the point of Kindle's--

但对金读来讲
from Kindle's point of view its real job at the moment is

现在真正要做的是
converting all those people who are buying hard covered books.

让消费者从纸质阅读的习惯中转变过来
It is thinking a little bit about conversion

这是让消费者从他们已经习惯的
of consumers from the way in which they are currently used to

工作方式向另一种
solving a problem to your new way of solving a problem,

你提出的方式去转变
so we're going to have to think here in competition

我们考虑竞争问题时
not only about the guys that are doing in our way,

不仅要考虑那些产品和我们相似的对手
but the existing players.

还得考虑已存在的对手
And we're going to have to think about these things

我们要考虑和客户
in the context of a set of issues involving the customers,

相关的一类问题
how I connect to the customers,

如我怎样和客户联系