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so they can see the heart that they're working on.
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And so it's not just about moving from a couple vessels to many,
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it's about catering to their preferences.
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Okay, so one of the things I'm going to be thinking about here
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as I'm thinking about technologically what to do to my product,
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is that when I change what I can do technologically,
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I am picking a different set of markets
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that I'm trying to compete against.
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And these markets are going to look very different
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in terms of the kind of buyer issues and the complimentor,
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and we'll talk about what I mean by that in a minute,
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for each of these two parts of the market.