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these are things your doctor is going to prescribe for you or
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make you do in one way or another,
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there is an attempt in a lot of areas
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to avoid the gatekeeper by going direct to the patients.
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How easy is that to do in this market
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as opposed to a market like allergy relief?
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Okay, if there's--there are markets now for Claritin or
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one of these drugs that is prescription,
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so the only way you can get it is to go to your doctor,
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but the line is, "Go to your doctor
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and ask them to prescribe this drug for you."
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Is it going to be easy for me to have on television