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is coming in against existing players
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with something you hope will be a better idea.
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Then worrying in the end about other people
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who are going to imitate you,
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until finally there are enough of them
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until another newcomer comes in with another disruptive innovation
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that looks better than what you had before.
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I have to actually go teach my MBAs
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and so your last five minutes Mr. Rae is going to complete for you.
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As you can see she's done that before.
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Now the question the syllabus poses for you
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is concerned with social learning,