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So for a third ticket his utility would three goes up like that,
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utility would go up like this.
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It's a little flatter again.
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So here we have a utility function
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which is increasing the number of tickets you hold.
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It's not restricted to just having one ticket,
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but the rate of increase goes down as you get more and more tickets
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from the rate of increase of forty-four,
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to the rate of increase of forty,
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to the rate of increase of thirty-six.
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Now, if you ask this person how many tickets does he want to buy,
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well what's he going to say?