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and now this one goes down by forty-two twice,
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so maybe it's not such a great idea."
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So what is he actually thinking?
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All he's doing is he's looking at the price in this axis
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and comparing it to his marginal utility,
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the extra utility out of getting an extra ticket.
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So if the price is forty-two here
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he's going to say, "Well, at a price of forty-two the first one's worthwhile.
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I'm getting more utility out of that.
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After that it's stupid to buy another ticket
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because I'm getting extra utility of forty
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compared to a price of forty-two."