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there's what's called a "Cooling off period,"
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when the security is in registration.
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They file with the Securities and Exchange Commission
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a prospectus for this--a preliminary prospectus.
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This goes to the Securities and Exchange Commission
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for approval; it's not really approval of the issue,
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but it's registration of the issue.
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The preliminary prospectus is called the "Red herring."
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The "Red herring"--it's lost in history why they call it that;
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There's different theories about it.
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A herring, of course, is a type of fish
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and the best explanation that I can get for this name