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They would take a red herring,
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which is a very smelly kind of fish,
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and they would drag it around over the trail of the fox;
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it's very difficult for dogs
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to still smell the fox over that smell.
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The word red herring became known as a euphemism
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for something trying to distract and confuse and
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so it was a joke.
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I think it was a joke on Wall Street
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that the prospectus is really just there to try to confuse you,
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so they called it the red herring.
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The preliminary prospectus