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If the population would do more of this
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they'd be better off.
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You have these broad things, like
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if you just got the population to eat less junk food
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and more fruits and vegetables,
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well you might be 80% of the goal line or 90% of the goal line,
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so some broad rules pretty much apply.
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Some people want more specificity about what to eat
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and there are some other examples of that.
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In this case, this book by Willett
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the researcher that I mentioned before at Harvard,
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he's written this book called Eat, Drink and Be Healthy,