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Because for males,
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to impregnate somebody else might fortuitously lead
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to another offspring;
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it might be good for you
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and doesn't carry the sort of harm that females,
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on the other hand, have to be very picky.
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Because they have to choose carefully.
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Remember, these systems evolved before birth control
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and vasectomies and so on.
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So, what do we know cross-culturally and psychologically?
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Well, prostitution is a universally,
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or near universally, male interest.