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We'll come back and discuss it more in a second,
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but before I do,
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let me mention that the same model,
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exactly the same idea, has an application in Economics.
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Somebody mentioned it already over there.
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The application in Economics is to do with product placement,
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something that Jake's working on.
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In product placement,
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you might think when you're placing a gas station,
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you might think it would be nice
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if gas stations spread themselves evenly out over the town
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or out over the road.