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a motor coach to use his words,
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bringing him back to New York from Vermont, from Stowe,
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and he'd had a rough weekend of skiing and he said,
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"What would happen if we took the aluminum wafer
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with which we're building airplanes, and made a ski from it?"
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Sure enough he did that, and the skiing industry,
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not just the sale of skis but the total size of the skiing market,
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was transformed forever
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because skiing now became more fun and vastly easier.
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Five years later he had the same--he applied
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the same thought process to tennis racquets.
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At the time the world market in tennis racquets had converged