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of punishing them to the point of bankruptcy.
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Third, these are products that are not discretionary;
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they're hard to substitute for.
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You can't have a serious monopoly in children's games.
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You can't have a serious monopoly
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in a given fragrance of aftershave lotion or of perfume.
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Serious monopolies are always in things which people need
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and for which they don't readily find substitutes.
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The firm is vertically integrated,
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and by vertical integration I mean,
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think about starting--well,
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let's take the laptop in front of you.