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it may be when the bond was issued everybody thought the
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interest rate was going to be 7 percent forever,
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so that's why they picked a coupon of 7 so that the price
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when they first issued it would be equal to its face value.
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But maybe the next day, so it's still a 10-year bond,
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practically no time has changed, but unexpectedly the
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interest rates fell to 6 percent.
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If you take the same coupon bond paying 7 all the time at 6
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percent interest its price is obviously going to go up in the
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market because everybody is going to discount the 7s,
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not at 7 percent, but at 6 percent and get a
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number that's bigger than 100.