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I'm pleased to say that one of the OpEds,
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the one that you saw written in 2004
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by Kelly and Marion Nestle
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was timed fairly carefully and coherently to happen exactly
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while The World Health Organization was struggling against mainly
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the sugar industry to get through dietary guidelines
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on a worldwide basis; that editorial coming out literally
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in the week of the discussion at the World Health Assembly.
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It had a very important impact
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because it went straight into the hands
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of the ministers of health of every country of the world.
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I think not just writing an OpEd, putting it in the right place,