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How can we as a company engage and develop products in that area?
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In the overweight and obesity area, we're facing all the challenges
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which we'll go into later, around how we might reduce salt, sugar,
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and fat and portion sizes in a systematic way
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and enhance functionality.
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In the Boomer category we see that there are opportunities,
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but there are some threats
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that we don't want to start making false claims about extended longevity
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which are not based on science.
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Of course, if you go to any of the supermarkets
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or you go to the pharmaceutical shelves, and the chemist's,
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you'll find a wide range of products,