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In the Boomer category we see that there are opportunities,
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but there are some threats
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that we don't want to start making false claims about extended longevity
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which are not based on science.
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Of course, if you go to any of the supermarkets
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or you go to the pharmaceutical shelves, and the chemist's,
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you'll find a wide range of products,
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most of them have not been tested for efficacy.
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In terms of the challenges to the company itself,
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we face a wide range of challenges from investors, NGOs,
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WHO, government,
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just to give you a sense of them.