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and you'll see we're down at the lower end of the list.
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There are a range of reasons,
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so we're spending around 1% of our revenues on R&D.
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The top leader is Unilever.
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Again, they tend to have a base of different products
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which also lend themselves to more research intrinsically than us.
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But aside from that, let's just think about
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how do you judge this figure?
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Is 1% a big figure, a small figure, how do you know?
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Well let's look at some other industries.
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I use a Sensor razor made by Gillette and I was interested to know,
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well, how much money does Gillette spend on R&D to get that kind of razor?