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between what you can do in terms of processing and packaging.
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The demand for biodegradability or for recyclability is incredibly high.
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We can't go and produce products which can't go into packaging
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that isn't either going to be recycled or biodegradable,
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so we have a stepped-up series of activities around making sure
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that we have new guidelines for what kind of packaging
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we'll produce now and in the future.
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Increasingly you'll see packaging that's also bioactive,
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that have actually, the packaging itself breathes some activity
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into the product, either maintaining it or protecting it,
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allowing us to take out any of
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the unnatural stuff from our products.