-
on new product development and new acquisitions,
-
which means that any product about to be acquired or developed,
-
has to meet what we regard as the optimal nutrition guidelines
-
before it goes into the development phase.
-
This means that if a great option for say an energy drink
-
with tons of caffeine and guarana and ginseng comes up,
-
which it actually did recently, we would judge it and say,
-
well that's actually not going to do very much to impress you
-
that we are serious about health, or the consumer.
-
or held up portfolio
-
Therefore despite the fact that it may be more profitable
-
and some other things