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seek every possible occasion to fill it up with a snack opportunity,
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from early in the morning to late at night,
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to the wake up call at 2:00 in the morning
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to go and get some final snack
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to make sure you're able to sleep through the night.
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That's the way uncontrolled marketers would want to work.
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We face the challenge of trying to actually make sure that we don't--
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that we have some constraint on how that happens.
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Then the right calories.
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We have a major focus now on trying to address the issue of
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what are the right number of calories per serving,
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that carry the right number of nutrients.