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that can only deliver what is called cold full or hot full.
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Cold full means basically sterilization can be kept at a minimum;
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it's how you get Pepsi and a wide range of products.
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The beauty of a hot line is that you can actually sterilize things
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and have more active products like Tropicana and so on.
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Well, how do we actually reinvent our processing
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so we can be more flexible,
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and retrofit them to be more flexible
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about the kind of products that you'll see in the future?
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How do we even think about the fact that
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so many of our bottles are generic
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and there's a large amount of material both in the plastic