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about the kind of products that you'll see in the future?
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How do we even think about the fact that
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so many of our bottles are generic
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and there's a large amount of material both in the plastic
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-so we have teams saying,
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well how do you actually dramatically reduce the plastic?
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On the mental side and some of the metallic stuff
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We've even been to the motor vehicle manufacturers,
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to find out what is happening on the cutting edge of material science
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that'll allow us to dramatically take
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some of the metal products out of our packaging.
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All this aimed at the future.