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makes progress only when it sticks its neck out,
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and then it's vulnerable to being-- having its neck chopped off.
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That's a risk we face every time
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we go in to engage in an outside audience.
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That's the reason why I suspect many of my colleagues
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have been fearful about engaging either with academics
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or with NGOs in some of these debates.
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We have to show what are the gains of actually talking to people.
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Here's just a simple list of a couple of areas
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where we are active showing some of the specific progress.
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Marketing to kids: there's a continued great push that
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we're actually keying up our marketing act in terms of children.