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because we may very well bring down energy density
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and then have these huge packs people simply consume more,
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and you'll be back to the same--the calorie position
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even though they may be healthier calories,
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the total volume may be wrong.
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We have quite a concerted effort to include portion size
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as an explicit focus of our work, both through a joint initiative
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with a range of other companies in the U.S.,
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which hopefully we'll make public before--probably somewhere next year.
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The good news about it, and
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let me just give you the kind of thinking that we have.
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First of all, I think that what portion size does--