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We can get close in terms of our juices,
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we can do a lot better with both fruit and vegetable juices, and we
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can also get closer in terms of using fruit and vegetable products,
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and turning them into easy to use convenient products.
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Unilever's pushed the boundaries on this in terms of Birds Eye
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and many of their easy to microwave, and steam,
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and use frozen vegetables.
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It's certainly our view that the majority of people,
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particularly in inner cities,
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are going to struggle to be able to
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meet their fruit and vegetable demand by having the natural full product
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as their sole means of meeting that demand.