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who have until very recently had a position
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that makes it impossible for us to talk to them
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and that was their position on calorie transparency.
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Our CEO has gone out front saying, if you're going to
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get on top of the issue of obesity you cannot do it
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without being completely transparent about calories on your packaging,
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on your menus, on every possible way,
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and having an educational program to let people know what that means.
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Well as you probably know,
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there have been some in the food service industry who continue,
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or have challenged the New York restaurant ban-- the demand on calories.
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That resistance we--is either completely gone or it's almost have gone,