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Somewhere at the back again and then down here--
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Well I think if you start off by saying, what have we done to the core
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of some of the classic products--let's take the UK, for example--
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there's been a 30% to 40% reduction in saturated fat
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and a 30% reduction in salt or sodium in the Walker's Crisps brand.
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Now the Brits are completely fanatical about their chips,
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and they have been for a century.
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That translates into a measurable difference
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in terms of blood pressure, the salt levels in the UK.
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I could go through a wide range of
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-in the same vein--in terms of new products,
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I think on acquisitions,