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which got killed off
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because it simply wasn't meeting its big figure target in time,
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and they simply weren't going to put the marketing dollars behind it.
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That's why I say that while many of you will focus on the nutrient profile,
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I hope the folks here
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who will be taking the business science route,
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because the biggest challenge I think we face is
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to think about a business model
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that works more effectively for healthy foods, R&D, and delivery.
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Yes please.
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Yeah, there's actually a report out by Consumer's International,
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it came out yesterday.