-
Basically, it makes the point about two other companies,
-
not ours,
-
making the point that often the salt levels are higher than sea water
-
and the sugar levels are higher than soda in a number of the cereals,
-
and that's probably true.
-
For Quaker, which is our brand, our main cereal brand, we have got--
-
and we are setting even tighter profiles around
-
what is acceptable in terms of sugar and salt,
-
and they will become the norm internationally
-
and they are within what we regard as close to the dietary guidelines.
-
It's a very good point because I mean I--for many people
-
hopefully breakfast is an important meal, and particularly for children.