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we increase sugar we'll probably make the sweetness will go up,
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kids will probably like it.
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Let's--so we'll be able to sell more.
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Who knows whether that was the case.
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Getting out of that now and reversing
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it requires us to think a lot more strategically,
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not just about taking the salt down or the sugar down,
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but how you do it in a way in which you don't switch consumers
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who now like the sugar into an event more unhealthy category
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to actually go an compensate for sugar?
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Or for salt?
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That's the big fear.