来自《耶鲁大学开放课程：资本主义：成功、危机与改革 第8集 第8集》

• 
  
  Printers and ink cartridges.
  打印机和墨盒
• 
  
  Printers and cartridges.
  打印机和墨盒
• 
  
  You've noticed that the printers sell for nothing,
  你会发现打印机很便宜
• 
  
  and the cartridges cost your firstborn child.
  墨盒却贵得都能养一个小孩了
• 
  
  It's not a bad strategy because most of us
  这儿战略不错 大多数人在购入时期
• 
  
  try to minimize the initial cash outlay when we buy something
  都想最小化初始支出成本
• 
  
  and then you get hit in the back of the head
  但之后的维护费用
• 
  
  by the maintenance of it.
  就会让你头疼了
• 
  
  And that was the strategy for Polaroid,
  这是宝丽来的市场战略
• 
  
  and it was in some periods a very successful strategy.
  在某些时期的确非常成功
• 
  
  What's the value proposition?
  它的价值主张呢
• 
  
  We get two dimensions here,
  这里有两个维度