来自《耶鲁大学开放课程：资本主义：成功、危机与改革 第8集 第8集》

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  and presents serious challenges.
  在诸多方面 面临着严峻的挑战
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  Now that's only half the story.
  这只是垂直整合神话的一部分
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  The other half of vertical integration has to do with ideas.
  其他部分与观念有关
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  There's a--what I just talked about
  刚刚我讲的是
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  has to do with physical stuff, material things.
  垂直整合物质层面的东西
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  There is also an intellectual track or ideational track,
  它其实也是一种思维或观念的进程
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  which starts with dreams or ideas drawn on the back of a napkin,
  从画在纸巾背面的梦想或构想开始
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  and then invokes science and engineering,
  接着成为了科学研究 工程设计
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  and design, and a marketing plan.
  和销售计划的灵感之源
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  It is in effect the brains
  隐藏在下面的方框背后的
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  behind the lower box
  是思想层面的东西
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  and with Polaroid you had a fully integrated company.
  宝丽来是一个完全整合的公司