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There's a wonderful quote
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toward the end of the piece you guys read,
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do you remember it?
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Here it is.
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They're talking about what a wonderful
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and highly marketable device the digital camera is,
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and the--this is a marketing person talking to a senior executive,
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and the senior executive's response is,
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"Where's the film?
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That's where the money is."
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Of course there is no film,
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and there is no money in film.